Shoe shine service uplifts local SMME

DSC_0519Two men wake up every day to work diligently, in order to feed families and meet the challenges they encounter on daily basis, in the process they are adding value to the guest experience at the Durban ICC!

Our beloved country is currently one with a sluggish economy and a scarcity of employment, which requires one to think innovatively in order to create opportunities. Liberty and Thanda are two men in their late twenties, who have created just such an opportunity. They work for a small company called Just Shoes which offer shoe shining and a host of other services at the Durban ICC.

When you next attend an event at the Durban ICC, you might want to take advantage of their services. Apart from their shoe shine service, they also provide a leather cleaning service, leather and suede repairs, handbag repairs and a material dyeing service.

As a country we need to empower these types of Small, Medium and Micro Enterprises (SMMEs). Enterprises in this sector are vital contributors to the stability of the economy and offer diverse opportunities in our society, encouraging innovation, creating employment and alleviating poverty.

So the next time you at the Durban ICC, why not stop by Just Shoes? You can have your shoes shone while you enjoy a cappuccino at our Baobab Café and all the while, you are helping to uplift a local SMME at the same time!