As a key part of the Marketing Mix, exhibitions remain one of the most effective marketing tools, be it a consumer based show or a trade exhibition.
The sheer size and scale of the Durban ICC is astounding, offering the largest flat-floor, column-free exhibition space in Africa. The building itself is over a 300 metres in length, large enough to park 4 Airbus A380’s end-to-end!
Thanks to the Centre’s intelligent design and operable walls, it makes an almost unlimited number of venue configurations available to our clients. Its main convention hall area of 11,600m² can be opened up to form one massive venue or subdivided into 22 separate exhibition halls of various sizes.
The Durban Exhibition Centre, located directly adjacent to the Durban ICC, offers two large halls with a combined area of 9,270m² of flexible exhibition space. To give an indication of size, the two main halls can accommodate 400 (3m x 3m) exhibition stands. In addition, the DEC provides several smaller halls and catering facilities ranging from 24m² to 540m².
Many of our existing Exhibition clients take advantage of the balmy Durban weather and expand their events onto the many extensive plazas on the property. These plazas and gardens are ideally suited to outdoor exhibition space where a variety of marquees and pavilions can be erected as required.
Thanks to all the exhibition venues within the complex being located on ground level, access for contractors and suppliers via the large loading bay doors is hassle-free.
The Durban ICC is a member of both UFI (The Global Association of the Exhibition Industry) and EXSA (Exhibition and Event Association of Southern Africa) and has had the privilege of hosting several high-profile local and international exhibitions. Some of the most well-known shows hosted at the centre include Indaba – Africa’s Leading Travel & Tourism Show, Decorex, Mama Magic, East Coast Radio House & Garden Show, Comrades Expo, Good Food and Wine Show, to mention a few.
Our specialised Event Coordinators have years of exhibition experience and will be happy to assist in the planning and co-ordination of your event to ensure its success from start to finish.
Please feel free to contact us so that we can start planning your event together.
The Tourism Indaba 2013
The Tourism Indaba is the single most important marketing and tourism convention in Africa and one of the top three ‘must visit’ events of its kind on the global calendar. The show is the largest of its kind on the African continent and showcases the widest variety of Southern Africa's best tourism products, and attracts international visitors and media from across the world.