Proactive focus on Business Development at the Durban ICC
Understanding the vital role which research plays in the international meetings industry, the Durban ICC has created a new position within the organisation, to focus on specific areas of strategic business development. Londi Mshololo has been appointed as the company’s Business Development and Client Relations Officer and is relishing the opportunity to inspire new ways of doing business.
Marketing Sales and Events Director, Mala Dorasamy, commented, “The creation of this position, in addition to our existing team of researchers, is a proactive move to ensure that the Durban ICC stays on the cutting edge of developments in the international meetings industry and is creating innovative market offerings to meet the rapidly changing needs of our clients. The results of this kind of strategic research will shape and direct the company’s activities in the years ahead.”
Mshololo originally joined the Durban ICC in 2009 as a trainee before assuming the role of Events Coordinator in the Sales and Marketing Department. In 2012 she left to focus on her studies and returned to the Durban ICC this year, having recently graduated with a B-Com degree with a specialisation in Economics. In her new position, she is tasked with keeping abreast of trends in the international business environment and developing new ways to promote Durban’s position as the leading events destination in Africa.
Commenting on her appointment, Mshololo said, “I am elated. It really feels like this position is going to be one of the greatest adventures of my life. The Durban ICC is a pioneering organisation in Africa, tasked with being a catalyst of economic change in our community, both locally and nationally. A key insight from my time at the Durban ICC is that no matter how great the task, our commitment to hard work and continuous learning is the difference between an organisation failing and succeeding.”
In addition to her new role at the Durban ICC, she was also awarded a scholarship from the AIPC Academy (International Association of Convention Centres). The Scholarship is aimed at individuals who, in the opinion of their supervisors, show good potential for advancement to more senior positions within their organizations. She said, “The scholarship is really humbling because there are only four awarded globally each year.”